Our History From The Start Until The Fifties
In 1926, my grandfather, Pierre LIBAU, a young carpenter cabinetmaker, opened his workshop and shop on Rue des Champs in Etterbeek. He was helped by his wife, Jeanne, and shortly afterwards by some joinery workmen, joinery being quickly in demand. The main activity was the manufacture of furniture of every kind: dining room, kitchen and of course bedroom. The workshop was charged with the manufacture of upholstered bedsteads and a local upholsterer produced the woollen mattresses. But ever in search of innovation, Pierre Libau was soon to sell the famous EPEDA spring mattress, manufactured by the Brussels establishment of the Verhaegen Brothers. These mattresses were at the time a revolution in the field of sleep. At the beginning of the Thirties, helped by his sister, Jeanne, and his brother-in-law, Marcel Nicaise, a new shop was opened on Chaussée de Wavre at “La Chasse” under the name of NOVA Meubles (NOVA Furniture). This shop was more particularly intended for the sale of furniture bought from small furniture factories. Alas, the storm of 1940 was already at our door. Marcel Nicaise was called up and the exodus saw my grandfather on the roads of France. On their return, the “La Chasse” shop had to be closed and the war was spent doing any odd jobs that called for joinery.
From Our Installation On Rue de l’Etang Until Today
At the end of the war, the demand for furniture exploded. The workshop was not prepared for this surge of orders. Very quickly, the manufacturing was stopped and only the sales activity continued. At the beginning of the Fifties, the shop became decidedly too small and a house was acquired and transformed at 105, Rue de l’Etang (the house that we are still occupying today), in what was then the most commercial district of Etterbeek.
At the beginning of the Sixties, my mother, who had who joined her father in the shop, decided to open a store that would deal only with the sale of bedding and other accessories. A new house was acquired at 471, Chaussée de Wavre and the name LITERIE LIBAU (LIBAU BEDDING) came into being at that time. It was there that inquisitive consumers would be able to discover the first generation of LATTOFLEX bedsteads and mattresses, the new revolution in the field of bedding.
During the “Golden Sixties” period, we took part in the first “ldeal Home Show “and we were present every year at the “Home Economics Show”. This presence reinforced the fame of the store and we were delivering throughout the country.
At the end of the Sixties and the beginning of the Seventies, competition from the first furniture supermarkets was felt more and more. On the demise of my grandfather, my father, Franz Neefs, and my mother decided to take over the store, abandoning the sale of furniture in order to devote themselves exclusively to the sale of bedding.
Despite the gradual, methodical demolition of the JOURDAN district, the store held its own, thanks to the quality of the service and the advice, and to the constant search for innovative products, like the introduction at the beginning of the Seventies of the first duvets on the Belgian market and the first electrically adjustable bedsteads.
In 1993, a new generation took the reins of the company. The store underwent new transformations in order to present the latest innovations in the field of bedding to you even better. As ever in search of the most innovative products, our range has been extended to include the new visco elastic foams, without forgetting the new range of fibreglass slatted bedsteads – Lattoflex® X5.